{"id":1500,"date":"2023-08-25T09:53:09","date_gmt":"2023-08-25T07:53:09","guid":{"rendered":"https:\/\/www.zumikeroptik.ch\/privacy-policy\/"},"modified":"2023-08-29T09:06:15","modified_gmt":"2023-08-29T07:06:15","slug":"privacy","status":"publish","type":"page","link":"https:\/\/www.zumikeroptik.ch\/en\/privacy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1500\" class=\"elementor elementor-1500 elementor-1493\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99eda6c elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99eda6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c16e6d\" data-id=\"5c16e6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222435c elementor-widget elementor-widget-heading\" data-id=\"222435c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9e619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d9e619\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86164d2\" data-id=\"86164d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93539e3 elementor-widget elementor-widget-text-editor\" data-id=\"93539e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0e0e0e;\">With this <strong>privacy policy<\/strong> we inform which personal data we process in connection with our <strong>activities and operations<\/strong> including our <strong>zumikeroptik.ch website.<\/strong> In particular, we inform about what for, how and where we process which personal data. We also inform about the rights of persons whose data we process.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Individual or additional activities and operations may be subject to additional privacy statements as well as other legal documents such as General Terms and Conditions (GTC), Terms of Use or Conditions of Participation.<\/span><\/p>\n<h2 id=\"kontaktadressen\"><span style=\"color: #0e0e0e;\">1. contact addresses<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">Responsibility for the processing of personal data:<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\"><strong id=\"verantwortlicher\">Zumiker Optics Hengmith<\/strong><\/span><br \/><span style=\"color: #0e0e0e;\">c\/o Chris Hengmith<\/span><br \/><span style=\"color: #0e0e0e;\">Dorfstrasse 71<\/span><br \/><span style=\"color: #0e0e0e;\">8126 Zumikon<\/span><br \/><span style=\"color: #0e0e0e;\">Switzerland<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\"><a style=\"color: #0e0e0e;\" href=\"mailto:info@zumikeroptik.ch\">info@zumikeroptik.ch<\/a><\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We point out if there are other persons responsible for the processing of personal data in individual cases.<\/span><\/p>\n<h2 id=\"begriffe-rechtsgrundlagen\"><span style=\"color: #0e0e0e;\">2. terms and legal bases<\/span><\/h2>\n<h3 id=\"begriffe\"><span style=\"color: #0e0e0e;\">2.1 Terms<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\"><strong>Personal data<\/strong> is <em>any<\/em> information that relates to an identified or identifiable natural person. A <strong>data subject<\/strong> is a person about whom we process personal data.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\"><strong>Processing<\/strong> includes <em>any<\/em> handling of personal data, <em>regardless<\/em> of the means and procedures used, such as querying, matching, adapting, archiving, storing, reading out, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.<\/span><\/p>\n<h3 id=\"rechtsgrundlagen\"><span style=\"color: #0e0e0e;\">2.2 Legal basis<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We process personal data in accordance with Swiss data protection law such as, in particular, the Swiss <a id=\"105103\" style=\"color: #0e0e0e;\" href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/491\/de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Federal<\/a> Act on Data Protection (Data Protection Act, DPA) and the <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/568\/de\" target=\"_blank\" rel=\"nofollow noopener\">Ordinance on<\/a> Data Protection (Data Protection Ordinance, DPA).<\/span><\/p>\n<h2 id=\"art-umfang-zweck\"><span style=\"color: #0e0e0e;\">3. nature, scope and purpose<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We process those personal data that are <em>necessary<\/em> to carry out our activities and operations in a durable, user-friendly, safe and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data, and contract and payment data, in particular.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We process personal data for the <em>period of<\/em> time that is necessary for the respective purpose(s) or required by law. Personal data whose processing is no longer necessary is anonymized or deleted.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We may have personal data processed <em>by third parties<\/em>. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also ensure data protection with such third parties.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\"><em>As a matter of principle,<\/em> we only process personal data with the consent of the persons concerned. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent to fulfill a contract, to comply with legal obligations or to protect overriding interests.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">In this context, we process in particular information that a data subject <em>voluntarily<\/em> provides to us when contacting us &#8211; for example, by mail, e-mail, instant messaging, contact form, social media or telephone &#8211; or when registering for a user account. For example, we may store such information in an address book, in a customer relationship management (CRM) system, or with similar tools. If we receive data about other persons, the transmitting persons are obliged to ensure data protection towards these persons as well as to ensure the accuracy of this personal data.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.<\/span><\/p>\n<h2 id=\"ausland\"><span style=\"color: #0e0e0e;\">4. personal data abroad<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We process personal data in Switzerland as <em>a matter of principle<\/em>. However, we may also disclose or export personal data to other countries, in particular in order to process it or have it processed there.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We may disclose personal data to all <a style=\"color: #0e0e0e;\" href=\"https:\/\/de.wikipedia.org\/wiki\/Liste_der_Staaten_der_Erde#Tabelle\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">states and territories<\/a> provided that the law there ensures adequate data protection in accordance with a <a style=\"color: #0e0e0e;\" href=\"https:\/\/steigerlegal.ch\/2022\/09\/10\/ndsg-schweiz-staatenliste\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">decision of the Swiss Federal Council.<\/a><\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We may disclose personal data to countries whose laws do not ensure adequate data protection, provided that adequate data protection is ensured for other reasons. Appropriate data protection can be ensured, for example, through corresponding contractual agreements, on the basis of standard data protection clauses, or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. We will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees upon request.<\/span><\/p>\n<h2 id=\"rechte\"><span style=\"color: #0e0e0e;\">5. rights of data subjects<\/span><\/h2>\n<h3 id=\"ansprueche\"><span style=\"color: #0e0e0e;\">5.1 Data protection law claims<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We grant data subjects all claims in accordance with applicable data protection law. Data subjects have the following rights in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong>Information:<\/strong> Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects are also provided with the information necessary to assert their claims under data protection law and to ensure transparency. This includes the processed personal data as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong>Correction and restriction:<\/strong> Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong>Deletion and objection:<\/strong> Data subjects can have personal data deleted (\u00abright to be forgotten\u00bb) and Deletion and objection: to the processing of their data with effect for the future.<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong>Data release and data transfer:<\/strong> Data subjects may request the surrender of personal data or the transfer of their data to another data controller.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #0e0e0e;\">We may suspend, limit or deny the exercise of data subjects&#8217; rights to the extent permitted by law. We can point out to data subjects any requirements they may have to meet in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part on the grounds of trade secrets or the protection of others. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We may <em>exceptionally<\/em> provide for costs for the exercise of the rights. We inform affected persons in advance about any costs.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We are required to take reasonable steps to identify data subjects who request information or assert other rights. Affected persons are obliged to cooperate.<\/span><\/p>\n<h3 id=\"beschwerderecht\"><span style=\"color: #0e0e0e;\">5.2 Right to complain<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">Data subjects have the right to enforce their data protection claims through legal channels or to lodge a complaint with a competent data protection supervisory authority.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">The data protection supervisory authority for private data controllers and federal bodies in Switzerland is the <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.edoeb.admin.ch\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Federal Data Protection and Information Commissioner<\/a> (FDPIC).<\/span><\/p>\n<h2 id=\"sicherheit\"><span style=\"color: #0e0e0e;\">6. data security<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We take suitable technical and organizational measures to ensure data security that is appropriate to the respective risk. However, we cannot guarantee absolute data security.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Access to our website takes place using transport encryption (SSL \/ TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Our digital communications &#8211; like all digital communications in <em>principle<\/em> &#8211; are subject to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.<\/span><\/p>\n<h2 id=\"website\"><span style=\"color: #0e0e0e;\">7. use of the website<\/span><\/h2>\n<h3 id=\"cookies\"><span style=\"color: #0e0e0e;\">7.1 Cookies<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We may use cookies. Cookies &#8211; our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) &#8211; are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Cookies can be stored in the browser temporarily as &#8220;session cookies&#8221; or for a certain period of time as so-called permanent cookies. &#8220;Session cookies&#8221; are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Cookies can be completely or partially deactivated and deleted in the browser settings at any time. Without cookies, our website may no longer be fully available. We actively request &#8211; at least if and to the extent necessary &#8211; the express consent to the use of cookies.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">For cookies used for performance and reach measurement or for advertising, a general objection (&#8220;opt-out&#8221;) is possible for numerous services via <a style=\"color: #0e0e0e;\" href=\"https:\/\/youradchoices.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdChoices<\/a> (Digital Advertising Alliance of Canada), the <a style=\"color: #0e0e0e;\" href=\"https:\/\/optout.networkadvertising.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Network Advertising Initiative<\/a> (NAI), <a style=\"color: #0e0e0e;\" href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YourAdChoices<\/a> (Digital Advertising Alliance) or <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.youronlinechoices.com\/ch-de\/praferenzmanagement\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Your Online Choices<\/a> (European Interactive Digital Advertising Alliance, EDAA).<\/span><\/p>\n<h3 id=\"logdateien\"><span style=\"color: #0e0e0e;\">7.2 Server log files<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We store such information, which may also constitute personal data, in server log files. The information is necessary to provide our website permanently, user-friendly and reliably as well as to ensure data security and thus in particular the protection of personal data &#8211; also by third parties or with the help of third parties.<\/span><\/p>\n<h3 id=\"zaehlpixel\"><span style=\"color: #0e0e0e;\">7.3 Tracking pixel<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Counting pixels &#8211; also from third parties whose services we use &#8211; are small, usually invisible images that are automatically retrieved when you visit our website. Counting pixels can be used to capture the same information as server log files.<\/span><\/p>\n<h2 id=\"social-media\"><span style=\"color: #0e0e0e;\">8. social media<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We are present on social media platforms and other online platforms in order to be able to communicate with interested persons as well as to inform them about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such platforms shall also apply in each case. These provisions inform in particular about the rights of data subjects directly against the respective platform, which includes, for example, the right to information.<\/span><\/p>\n<h2 id=\"dienste\"><span style=\"color: #0e0e0e;\">9. services from third parties<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We use services of specialized third parties in order to carry out our activities and operations in a durable, user-friendly, safe and reliable manner. Among other things, such services allow us to embed functions and content on our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of the users at least temporarily for technically compelling reasons.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">For necessary security, statistical and technical purposes, third parties whose services we use may process data related to our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/about.google\/products\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google services:<\/a><\/strong> Providers: Google LLC (USA) \/ Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: <a style=\"color: #0e0e0e;\" href=\"https:\/\/safety.google\/intl\/de\/principles\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Security Principles<\/a>,  <a style=\"color: #0e0e0e;\" href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/privacy.google.com\/intl\/de\/businesses\/compliance\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Google is committed to complying with applicable privacy laws&#8221;,<\/a>&#8221; <a style=\"color: #0e0e0e;\" href=\"https:\/\/policies.google.com\/technologies\/product-privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Guide in Google Products&#8221;,<\/a> <a style=\"color: #0e0e0e;\" href=\"https:\/\/policies.google.com\/technologies\/partner-sites?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;How we use data from websites or apps on or in which our services are used&#8221; (Google disclosures)<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/policies.google.com\/technologies\/cookies?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Cookie types and other technologies used<\/a> by Google&#8221;, <a style=\"color: #0e0e0e;\" href=\"https:\/\/adssettings.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Personalized advertising&#8221; (enable\/disable\/settings)<\/a>.<\/span><\/li>\n<\/ul>\n<h3 id=\"infrastruktur\"><span style=\"color: #0e0e0e;\">9.1 Digital infrastructure<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We use services from specialized third parties to access required digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/www.novatrend.ch\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Novatrend:<\/a><\/strong> Hosting; Provider: NovaTrend Services GmbH (Switzerland); Privacy policy information: <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.novatrend.ch\/de\/datenschutz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy policy<\/a>.<\/span><\/li>\n<\/ul>\n<h3 id=\"kartenmaterial\"><span style=\"color: #0e0e0e;\">9.2 Map material<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We use third party services to embed maps into our website.<\/span><\/p>\n<h3 id=\"medien\"><span style=\"color: #0e0e0e;\">9.3 Digital audio and video content<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We use services from specialized third parties to enable direct playback of digital audio and video content, such as music or podcasts.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/vimeo.com\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vimeo:<\/a><\/strong> Video platform; Provider: Vimeo Inc. (USA); Information on data protection: <a style=\"color: #0e0e0e;\" href=\"https:\/\/vimeo.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/vimeo.com\/de\/features\/video-privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy Policy&#8221;<\/a>.<\/span><\/li>\n<\/ul>\n<h3 id=\"schriftarten\"><span style=\"color: #0e0e0e;\">9.4 Fonts<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We use third party services to embed selected fonts as well as icons, logos and symbols into our website.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Fonts:<\/a><\/strong> Fonts; Provider: Google; Google Fonts-specific information: <a style=\"color: #0e0e0e;\" href=\"https:\/\/fonts.googleblog.com\/2022\/11\/your-privacy-and-google-fonts.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Google Fonts&#8221; (&#8220;Privacy and Google Fonts&#8221;)<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Data Collection&#8221;<\/a>.<\/span><\/li>\n<\/ul>\n<h3 id=\"werbung\"><span style=\"color: #0e0e0e;\">9.5 Advertising<\/span><\/h3>\n<p><span style=\"color: #0e0e0e;\">We use the option to display targeted <strong>advertisements for our activities and operations<\/strong> on third parties such as social media platforms and search engines.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We would like to use such advertising to reach in particular people who are already interested in our activities and operations or who might be interested in them<strong>(remarketing<\/strong> and <strong>targeting<\/strong>). For this purpose, we may transmit corresponding &#8211; possibly also personal &#8211; information to third parties that enable such advertising. We can also determine whether our advertising is successful, that is, in particular, whether it leads to visits to our website <strong>(conversion tracking)<\/strong>.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">Third parties with whom we advertise and where you are registered as a user can, if necessary, assign the use of our online offer to your profile there.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook Advertising (Facebook Ads):<\/a><\/strong> Social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/help\/111814505650678\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">other Meta companies<\/a> (including in the USA); data protection information: remarketing and targeting in particular with the <strong>Facebook pixel<\/strong> as well as <strong>Custom Audiences<\/strong> including <strong>Lookalike Aud<\/strong>iences, <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">data protection declaration<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/ads\/preferences\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;advertising preferences&#8221;<\/a> (user registration required).<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/ads.google.com\/intl\/de_de\/home\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Ads:<\/a><\/strong> Search engine advertising; Provider: Google; Google Ads-specific data: Advertising based on, among other things, search queries, using various domain names &#8211; in particular doubleclick.net, googleadservices.com and googlesyndication.com &#8211; for Google Ads, <a style=\"color: #0e0e0e;\" href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Advertising&#8221; (Google)<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/support.google.com\/ads\/answer\/1634057?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Why am I seeing a particular ad?&#8221;<\/a>.<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/business.instagram.com\/advertising\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram Ads:<\/a><\/strong> Social media advertising; Providers: Meta Platforms Ireland Limited (Ireland) and <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/help\/111814505650678\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">other meta-companies<\/a> (including in the USA); data protection information: remarketing and targeting in particular with <strong>Facebook pixel<\/strong> as well as <strong>Custom Audiences<\/strong> including <strong>Lookalike Audiences<\/strong>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy (Instagram)<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy (Facebook<\/a>), <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.instagram.com\/accounts\/access_tool\/ads_interests\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Advertising Preferences&#8221; (Instagram)<\/a> (user login required), <a style=\"color: #0e0e0e;\" href=\"https:\/\/www.facebook.com\/ads\/preferences\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Advertising Preferences&#8221; (Facebook)<\/a> (user login required).<\/span><\/li>\n<\/ul>\n<h2 id=\"erweiterungen\"><span style=\"color: #0e0e0e;\">10. extensions for the website<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We use extensions for our website in order to be able to use additional functions.<\/span><\/p>\n<p><span style=\"color: #0e0e0e;\">We use in particular:<\/span><\/p>\n<ul>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/antispambee.pluginkollektiv.org\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Antispam Bee:<\/a><\/strong> Privacy-friendly, yet efficient and reliable spam protection (distinguishes between wanted comments from humans and unwanted comments from bots as well as spam); Developers: <a style=\"color: #0e0e0e;\" href=\"https:\/\/pluginkollektiv.org\/de\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pluginkollektiv<\/a> (in Germany and the rest of Europe); Privacy information: Use on own server infrastructure and <em>without<\/em> cookies, <a style=\"color: #0e0e0e;\" href=\"https:\/\/antispambee.pluginkollektiv.org\/de\/dokumentation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">documentation (Pluginkollektiv<\/a>), documentation <a style=\"color: #0e0e0e;\" href=\"https:\/\/github.com\/pluginkollektiv\/antispam-bee\/wiki\/de-Home\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">(GitHub<\/a>).<\/span><\/li>\n<li><span style=\"color: #0e0e0e;\"><strong><a style=\"color: #0e0e0e;\" href=\"https:\/\/imagify.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Imagify:<\/a><\/strong> Image Optimization; Provider: WP MEDIA (France); Privacy Information: <a style=\"color: #0e0e0e;\" href=\"https:\/\/imagify.io\/terms\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Terms of Service<\/a>, <a style=\"color: #0e0e0e;\" href=\"https:\/\/imagify.io\/faq\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Frequently Asked Questions<\/a>.<\/span><\/li>\n<\/ul>\n<h2 id=\"schlussbestimmungen\"><span style=\"color: #0e0e0e;\">11. final provisions<\/span><\/h2>\n<p><span style=\"color: #0e0e0e;\">We may amend and supplement this privacy policy at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current privacy policy on our website. This translation was generated automatically. You can find the source document here: https:\/\/zumikeroptik.ch\/de\/datenschutz.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy policy With this privacy policy we inform which personal data we process in connection with our activities and operations including our zumikeroptik.ch website. In particular, we inform about what for, how and where we process which personal data. We also inform about the rights of persons whose data we process. Individual or additional activities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1500","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/pages\/1500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/comments?post=1500"}],"version-history":[{"count":18,"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/pages\/1500\/revisions"}],"predecessor-version":[{"id":1544,"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/pages\/1500\/revisions\/1544"}],"wp:attachment":[{"href":"https:\/\/www.zumikeroptik.ch\/en\/wp-json\/wp\/v2\/media?parent=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}